Alejandro Gaeta x Blue Sparrow Sustainability

The Vision:
Rather than a traditional annual report, we transformed our sustainability story into a tangible, immersive experience—one that engages, inspires, and connects with our community in a meaningful way.

The Experience:
Art Meets Impact: Partnering with couture designer Alejandro Gaeta and sustainability analyst Sara Van Hatten, we used 100 coffee cups, 25 pastry bags, coffee grounds, and matcha powder to create intricate, sustainable art pieces—a visual representation of our eco-conscious journey.
A Collaborative Spirit: Our own baristas stepped in as models and photographers, reinforcing the community-driven nature of this initiative.
Sustainability in Action: Every material was repurposed, ensuring that our message was not just communicated but physically embodied.

The Impact:
Innovative Storytelling: Turning data into immersive, visual narratives that resonate.
Sustainability, Felt & Seen: Showcasing conservation through interactive art, not just words.
A Community-Driven Approach: Celebrating local talent and our team, making sustainability a shared mission.