Stranahan's Whiskey x Room for Milly at The Big Eat

The Vision:
At The Big Eat, we stepped beyond the walls of our establishment to create an immersive, off-site experience in collaboration with Stranahan’s Whiskey. This event was more than just a showcase—it was an opportunity to reinvent our brand presence, engage with guests in a meaningful way, and craft a memorable encounter with our expertise in mixology.

The Strategy:
Transformed a standard booth into an interactive, sensory-driven destination.
Showcased our signature cocktail featuring Stranahan’s Blue Peak Single Malt Whiskey to highlight both our craft and the whiskey’s exceptional quality.
Created an inviting atmosphere that stood out among 50+ vendors, drawing guests in with design, aroma, and storytelling.

The Impact:
Deepened brand recognition through a multi-sensory experience that left a lasting impression.
Strengthened our partnership with Stranahan’s Whiskey by artfully showcasing their spirit’s craftsmanship.
Engaged whiskey enthusiasts and casual guests alike, turning a simple tasting into a fully immersive moment.