Don Julio Day of the Dead Dinner Party

The Vision:
Set in the heart of Chicago, this intimate gathering at Tzuco seamlessly merged Mexican heritage with modern luxury. Designed to celebrate culture, connection, and craftsmanship, the evening elevated brand storytelling and engagement through exceptional cuisine and premium tequila pairings.

The Experience:
A Culinary Tribute to Día de Muertos: A thoughtfully curated menu honored Mexico’s rich flavors while incorporating contemporary elements, reinforcing elevated gastronomy as a core pillar of The Supper Club.
Exclusive Don Julio Tequila Pairings: The limited-edition Don Julio 70th Día de Muertos Tequila, in collaboration with CFDA Men’s Designer of the Year Willy Chavarria, provided a rare and collectible experience, with brand ambassador Alicia enhancing engagement through storytelling.

The Impact:
Deepened Member & Brand Connection: The engraved Don Julio 1942 bottles offered as takeaways ensured lasting brand visibility and a meaningful connection beyond the event.
Cultural Relevance & Exclusivity: By blending authentic traditions with luxury elements, the event positioned The Supper Club as a curator of refined yet soulful experiences, driving engagement and demand for future gatherings.